Coin of the realm

These are views through the window of a bus, in motion, whose exterior happens to be covered with publicity. The focus is on the ad itself, namely its printed dot pattern. The closer one looks, the more difficult it is to decipher what’s beyond it.

Publicity serves as a lens, a negotiation between the viewer and the view.

There’s no intervention on my part here, this is unadulterated output of the camera processor.

Interestingly enough, Instagram has called it branded content.

 #glitch