Coin of the realm

These are photographs of the view from the inside of a bus whose exterior is covered with an advertisement. The ad has a dot pattern that’s barely noticeable when looking through it. However, when the focus is on the dots themselves— i.e. the ad— they look like a sieve, or a fabric scrim. The closer one looks, the more difficult it is to see beyond it. It’s advertising in action. Moreover, the images can be challenging to tell apart.

Instagram called it branded content.

 #glitch